The Blog of Whimsy

Menswear-Inspired | [shades of] Black + White Trend September 17 2014, 0 Comments

New York Fashion Week | Street Style | Spring 2015 Shows
5 Trends we adore this Fall [2014]
1. black + white
2. wide brim felt fedora hats
3. monochromatic layers
4. layering different textures
5. menswear-inspired silhouettes

Open + First Thursdays in the NE Arts District of MPLS September 03 2014, 0 Comments

Visit our Studio + Shop tomorrow and other artisans in the NE Arts District for First Thursdays.

Remember, we're only open to the public one weekend a month! This month we're open the following dates + hours:
Thursday, September 4th, 5-9pm
Friday, September 5th, 12-5pm
*not open Saturday, September 6th this month*
Velvet Moon | Studio + Shop
in The Casket Arts Building
681 17th Avenue NE, Suite 218
Minneapolis, Minnesota 55413

Date and Time: 
Thursday, September 4th, 2014 - 5:00pm to 9:00pm
Northeast Minneapolis Arts District
Free and open to the public

First Thursdays in the Northeast Minneapolis Arts District is an Open Studio and Gallery Tour held the first Thursday of each month. Many NEMAA member artists and galleries open their doors and invite you into their studios. With a more relaxed atmosphere, this mini-Art-A-Whirl is a great experience for the art collector and browser.

Open Studios from 5:00 - 9:00 PM at:

First Thursday Specials

  • Two 12 Pottery and Gifts - We will offer our usual store discount, and on top of that, all books are 20% off including books on sale! 212 13th Ave NE, Minneapolis, MN 55413, 612.331.1556,
  • First Thursdays at the Red Stag Supperclub featuring Happy Hour 3pm - close and late night music at 10pm. 509 1st Avenue NE, Minneapolis.

a peak inside our studio + shop | by L&E Photography August 17 2014, 0 Comments

Velvet Moon Studio + Shop in Northeast Minneapolis
Visit us this Friday from 5-9pm to celebrate our FIRST birthday!
Photos by L&E Photography

studio re-design | scandinavian + modern bohemian July 26 2014, 0 Comments

circular fitting room with drapey curtains
cowhide rug + scandinavian sofa couch + faux furry throws
large woven baskets for storage
round mirrors
unique baskets + rustic wood tables + plants
inspiration for Velvet Moon's Shop + Studio redesign | scandinavian + modern bohemian
design elements: circular fitting room, cowhide rugs, faux fur throws and pillows, round minimalistic mirrors, rustic wood decor, large and unique baskets for storage, clean and simple sofa couch, pendant lamps, crystals and plants.


Visit Our Studio + Shop July 23 2014, 0 Comments

[our northeast minneapolis studio + shop]
[diy jewelry ring + wall display]
Visit our studio + shop this weekend in Northeast Minneapolis!
Visit us at our studio + shop in Northeast Minneapolis | open one weekend a month!
Come by and check out our new arrivals + instore exclusives this July during the following dates:
July 25th, 12-5pm
July 26th, 10-2pm
Velvet Moon | Studio + Shop
in The Casket Arts Building
681 17th Avenue NE, Suite 218
Minneapolis, Minnesota 55413


Loungewear Inspired Streetwear July 14 2014, 0 Comments

loungewear-inspired streetwear


Wide Eyed Legless x GMV Collaborative Tunic Panel Dress June 25 2014, 0 Comments

A collaborative design by Madelynn Furlong, of Wide Eyed Legless blog, and our in-house label, Gina Marie Vintage. This limited edition tunic dress features deep armholes, top stitching on the front panel, and an oversized fit. Handmade in Minneapolis.
Offered in cream & black. The cream tunics have a more structured fit while the black tunics have more drape to them. Only 12 were made total.
Exclusive to Velvet Moon & releasing Thursday, June 26th!

Martha McQuade Trunk Show | at Velvet Moon Pop Up Shop June 15 2014, 0 Comments

Join us for a cocktail and the viewing of Minneapolis designer, Martha McQuade's Summer collection, Canvas. Shop her exquisitely handmade designs using mostly organic and hand dyed fabrics. 
Date: Thursday, June 19th, 2014
Time: 5-8pm
Location: Velvet Moon Pop Up Shop
3922 West 50th Street in Edina, MN
View her entire collection here!

Happy Hour | this Thursday June 09 2014, 0 Comments

Summer Lookbook + Edina Pop Up Shop! June 04 2014, 0 Comments


Visit us at our POP UP SHOP for the month of June in Edina, Minnesota at 50th & France!

Not local? Stay tuned for a special discount code to shop with us online!

Facebook | Instagram | Pinterest | Twitter


Velvet Moon | Summer Lookbook
Photography: L&E Photography
Model: Tamara W.
Clothing: featuring USA made + modern bohemian clothing and accessories by LACAUSA, Gina Marie Vintage, and Janessa Leone.

MPLS POP UP SHOP! May 14 2014, 0 Comments

Visit us at our Minneapolis Pop Up Shop this weekend for a chance to try on those pieces you've had your eye on! We will have everything from our online shop + more; a curated selection of garments & goods that have been both made in the USA and elsewhere. Modern bohemian tunics, dresses, kaftans, kimonos, accessories, candles, and healing crystals for the free-spirited woman. 
Velvet Moon Studio | 681 17th Ave. NE, Suite 218 MPLS, MN 55413
Friday, May 16th 5-10pm
Saturday, May 17th 12-8pm
Sunday, May 18th 12-5pm
*Our pop up shop is a part of Art-A-Whirl; make a day of it by visiting other local artisans in the NE neighborhood*
Not local?
Celebrate with us by shopping online until this Thursday and receive 15% OFF storewide by using our coupon code: PREPOPUP at checkout!

divine light | featuring GypsyLovinLight April 25 2014, 0 Comments

Velvet Moon + Gina Marie Vintage featured on GypsyLovinLight
Photography – Bobby Bense, Helen Janneson Bense
Model/Styling – Helen Janneson Bense
Location – Sorrento Beach, Western Australia
Outfit Details
Silk Dress + Lace Kimono – Velvet Moon
Temporary tattoos| Gypsea | Namaste | Om – Skin Feelings
Flower crowns – Flower Gypsies X Sweet 1985
Crystal necklace – Asile Jewellery via Chinta Cafe
Amethyst slice necklace – Nik Dreamer
Moon’s Vengeance Indian Necklace – Child of Wild
Crystal necklace – Myee Carlyle SOLD OUT (similar)
Morrison Belt – Stone Cold Fox X LuvAJ SOLD OUT (similar)
Bangles – Free People | Sunahara
Anklet – Roadtrip Jewellery
Hat – Lack of Color

Coachella Music Festival 2014 April 24 2014, 0 Comments

iphone snap shots from coachella music festival 2014 in indio + palm springs


sherbert skies | gypsylovinlight April 17 2014, 0 Comments

Blogger Helen Janneson of GypsyLovinLight capturing our Addison Fringe Kimono on the coast of Yallingup, Australia.

Photography | Bobby Bense, Helen Janneson Bense

Model/Stylist | Helen Janneson Bense

Location | Smiths Beach, Yallingup, Western Australia


Outfit Details

Lace Kimono | Velvet Moon

Tank | Metalicus

Shorts | Volcom (similar)

Necklace | Anna Beck

Rings | Kami LernerAmariloTorchlight JewelryFree People

Bracelet | Torchlight Jewelry

Lola Lace hat | Free People

ready gypset go | coachella style April 05 2014, 0 Comments

Photos via Sarah Loven | Ready Gypset Go
Featuring our Evelyn Ivory Lace Bell Sleeve Tunic Dress | shop this tunic here!
Wild & Free Jewelry flower crown
Lost Lover necklace, hand chain & silver shield ring
The Uncommon Wren druzy ring
Francis Frank arrowhead ring

hallow pine | clara limited edition kimono March 30 2014, 0 Comments

Check out the lovely photos from a shoot curated by Leah Grey featuring our Clara Kimono, Earl Kaftan, and Iris Silk Shorts. Photographed by Zacharay Gray.
You can also read her sweet interview on how Velvet Moon was created on her blog, Hallow Pine.

Serenity | Velvet Moon Spring 2014 Lookbook March 25 2014, 0 Comments

introducing our spring 2014 lookbook | serenity
wardrobe | Velvet Moon
photography | L&E Photography
model & floral styling | Ann Nelson

Blog Feature | Phoenix Moon March 24 2014, 0 Comments

Blogger, Lauren Christner of Phoenix Moon, styling our Black Loretta Kaftan with velvet bell bottoms, a rad statement necklace, and an uber wide brim felt hat. 

Shop this kaftan tunic here!

photos via Phoenix Moon

coachella outfit inspiration March 20 2014, 0 Comments



festival fashion + style March 12 2014, 0 Comments

Brown Silk Kimono + Ivory Crop Top
Bell Sleeve Lace Tunic + Denim Cut Off Shorts + Bikini Top

festival style must-have / the blanket poncho March 04 2014, 0 Comments

warmer days are on their way and so are the seasons of music festivals
live music, camping out, dancing, and of course, rocking your favorite summer wardrobe
we know, and we understand
for the next few months we plan on featuring our favorite festival-style finds
that are practical & oh so stylish
this week we bring to you our new favorite handmade aztec poncho

The Tucson Fringe Poncho by 16th Colony

a wearable blanket that needs to be with you this festival season

5 bohemian fashion + style Instagrams February 13 2014, 0 Comments

seeking inspiration?
follow our favorite 5 instagram accounts for modern bohemian fashion and style photos

follow us at @shopvelvetmoon for new arrivals + inspo











plants + crystals / bohemian home decor February 02 2014, 0 Comments

inspirational photos for a modern bohemian home
our two favorite home decor design elements are crystals and plants
greenery + clean white spaces + sparkling crystals
photo credit: pinterest

diy dreamcatcher inspiration January 19 2014, 0 Comments

here you will find inspiration for designing your own modern bohemian dreamcatcher
click here for instructions on four different ways to make your own

heirloom collection / modern bohemian bridal wear January 08 2014, 0 Comments

Shop from our collection of modern bohemian bridal wear for the minimalistic + whimsical bride! The Heirloom Collection  has romantic and timeless designs that are perfect for the bride-to-be when attending engagement parties, bridal showers, bridal luncheons, the groom's dinner, getting ready the day-of, and all around honeymoon loungewear.
These designs are offered with or without Swarovski crystal trimming and appliqués. We're always more than happy to help you pick out the right garment and answer any questions you might have before ordering. Send us an email at


bohemian + white January 05 2014, 0 Comments

a curated selection of bohemian (some winter) white apparel
chunky knits
sheer maxi dresses
lace bell sleeve tunics
drapey cardigans
soft prints
crocheted bodices
bridal crystal appliques 

kate bosworth / 10 boho chic looks of 2013 December 30 2013, 0 Comments

Style icon, Kate Bosworth, is one of our favorite boho beauties of 2013. Here are our top 10 fashion looks from Kate Bosworth this year. From street style, to red carpet events, runway shows, to music festivals, Kate's style is always a source of inspiration.

giveaway + instagram December 27 2013, 0 Comments

we're giving away this gold spike statement necklace! / find us on instagram for the details @shopvelvetmoon 

blogger spotlight / phoenix love child + 15% OFF December 26 2013, 0 Comments

 In honor of fashion blogger, Chichi Gamuchirai of Phoenix Love Child, featuring our Genevieve Black Silk Dress, we're offering 15% OFF storewide! Sale ends at midnight tonight!

10 Holiday Gift Wrapping Ideas December 21 2013, 0 Comments

10 holiday gift wrapping ideas for the last minute shopper! These simple + minimalistic packaging ideas are festive and easy to achieve. Create your own signature packaging details this Christmas!
Here's our signature holiday packaging recipe:
kraft wrapping paper + twine + white washi tape + fresh greenery + chalk


lounge + lookbook December 19 2013, 0 Comments

a modern bohemian + winter lounge lookbook
/ shop the collection /
look no. 1
look no. 2
vintage fur
/ team credits /
photographer: aminda villa
model: sophia rasmea

acre goods / bronze modern + dainty rings December 16 2013, 0 Comments

We're thrilled to announce the newest member of the Velvet Moon family, Acre Goods.
"Acre Jewelry is designed and hand-crafted by Michelle Meronek in her Brooklyn studio. Using ancient and modern wax casting techniques, each piece is subtly unique and made with the utmost care."
credit: Acre Goods

blogger Maegan Tintari + our COISA poncho December 15 2013, 0 Comments

blogger Maegan Tintari of Love Maegan featuring our COISA poncho / a perfect gift for the holidays! 

winter textures + prints December 11 2013, 0 Comments

'tis the season of cozy textures and warm prints
 / shop our selection of modern bohemian tunics, kaftans, ponchos, and kimonos /
+ free shipping on all usa orders for the month of december

pleather skirts + mistletoe December 09 2013, 0 Comments

We can't get enough of this Fall/Winter fashion trend right now. Pleather (or vegan leather) skirts can really transform your wardrobe from dull to holiday-ready. We mostly adore a simple top with pleather for a minimalistic styling approach. We have a great black pleather skirt in stock for only $34, you can view the details here!
p.s. we're shipping all USA orders for free during the month of December!

/ holiday shopping made easy / December 08 2013, 0 Comments

Good news for your holiday shopping budget:
We're offering FREE shipping for the month of December on all USA orders!
No minimums or exclusions. 
Happy shopping!

Gillian Zinser Style | Boho Rocker Chic December 03 2013, 0 Comments

Celebrity Spotlight + Style Icon:

Gillian Zinser

We were first introduced to actress Gillian Zinser through her role as Ivy Sullivan in 90210. She was instantly our newest bohemian beauty that we couldn't get enough of. Her boho rocker chic style strikes us as authentic and effortlessly cool. Basically, we have a major girl crush on Zinser. Her personal style meshes well with the Velvet Moon brand, especially our house brand, Gina Marie Vintage. Check out our Gillian Zinser style-inspired section below to achieve her look! 


Livefast Magazine Editorial: “THE TREES WHISPER HER NAME” BY ANGELA MARKLEW November 26 2013, 0 Comments

Photography: Angela Marklew

Hair: Jeremy Nichols

Makeup: Ashley Joy Beck

Stylist: Rachel Pollen

Wardrobe: Gina Marie Vintage

Stylist Assistant: Rhonda Eash

Model: Brianna Falcone @ Photogenics




thanksgiving outfit ideas November 25 2013, 0 Comments

we're ready for the holidays + gearing up for our MEGA black friday sale! November 24 2013, 0 Comments

we're ready for the holidays + gearing up for our MEGA black friday sale
sign up for our newsletter to be the first to hear when we launch our sale this week

Unisex + Universal / Baggu Canvas Backpack November 21 2013, 0 Comments

Durable, unisex, and universal. Our Baggu canvas backpack is perfect for traveling, work, and school… but really, the possibilities are endless. Offered in a warm chestnut color, this bag makes a perfect gift for a special guy or girl this holiday season. Lastly, this fashionable and affordable backpack is made in the USA!


10 Unique Holiday Gift Ideas + All Made In The USA November 17 2013, 0 Comments

Shop local this season! We've put together a list of 10 unique gifts that are thoughtful, affordable and best of all…    made in the USA. 
Leather Wallet $28 by Solid Manufacturing Co.
Lace Kimono $59 by Gina Marie Vintage
Air Plant $4.95 from Spruce Flowers & Home
Hand Poured Tin Candle $14.50 by Nouvelle
Bohemian Chic Turban $30 by Hera By Day
Leather Coffee Sleeve $10 by Solid Manufacturing Co.
Handmade Rings $40 by Acre
Mini Planter Set $29 by Wind and Willow Home
Canvas Backpack $42 by Baggu
Wood iPad Stand $38 by Solid Manufacturing Co.




bell bottoms + where to buy them November 12 2013, 0 Comments

We have the list. Where to find bell bottom pants. Solid black, leather, printed, plaid, and cords!

honeymoon + intimates November 11 2013, 0 Comments

Shopping for the perfect loungewear for your honeymoon? Our bridal section is full of bohemian chic intimates crafted from European laces and luxurious silks. Shop this Gina Marie Vintage matching set below!

warm weather getaway + outfit November 10 2013, 0 Comments

We're already planning a warm weather getaway at Velvet Moon, and this outfit is coming with!
Shop this look here:

get the look / except the puppy November 07 2013, 0 Comments

If you are in need of a cozy sweater this season, the Vera Cardigan is it! Soft, drapey, and in a perfect neutral tone, this sweater will be a staple in your wardrobe. Shop today's boho casual look below! Thomas inspired the color pallet. 

knit sweater + slouchy trousers November 06 2013, 0 Comments

These slouchy lightweight trousers will make your jeans jealous. Pair them with a loose knit sweater and this half moon necklace by DIXI for a chic and comfy look!

stacked + sweaters November 05 2013, 0 Comments


Cozy sweaters are in stock at Velvet Moon and we can't pick our favorite! Which is yours?

Shop our sweater collection here!



Menswear-Inspired | [shades of] Black + White Trend

- New York Fashion Week | Street Style | Spring 2015 Shows - 5 Trends we adore this Fall [2014] 1. black + white 2. wide brim felt fedora hats...

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